Cultural Awareness in the Business Context


Duration: 1 days


Course Aims

The course provides opportunities for participants to enhance their understanding of their own culture, to gain awareness and insight into other cultures and to understand how this influences business relations.


Programme Outline

The course content and length is tailored towards individual business contexts and markets. It could include:


What is culture? Why is it important?

Influences which shape our own and other cultures

Perspectives on business relations, e.g. the decision-making process, communication styles, aspects of leadership

The social context

Reflection and action planning

Course Objectives

By the end of the course, participants will be able to:

  • define culture

  • identify influences that shape culture

  • understand how culture affects business practices

  • use cultural insights in their dealings with clients/co-workers in business and social contexts

  • identify potential problematic areas and develop strategies for overcoming these


Management Skills Training

Interpersonal Skills Training

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